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‘Green’ Marketing Claims To Use and Avoid

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By: Jamie Matusow

Editor-in-Chief

Brand marketers must be in compliance, while knowing what they can – or must – say to avoid consumer deception.

Check out the examples of acceptable and unacceptable claims cosmetics companies have used – with explanations on their appropriateness – compiled by Victor Bell, president of EPI, in Beauty Packaging’s Online Exclusive: Packaging Claims – Wrapped Up In Requirements.

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